FMCG Giant Restores MAP Compliance, Recovers $6.8M
A global FMCG company was losing millions annually to unauthorized discount sellers destroying their premium pricing positioning. RescueShield identified 340+ unauthorized sellers and restored MAP compliance within 3 months.
Discuss Your CaseThe Challenge
The client had a strict Minimum Advertised Price policy, but enforcement was nearly impossible. 340+ unauthorized sellers were advertising products well below MAP across Amazon, eBay, and discount platforms. Legal teams had no visibility into which sellers were authorized and which were not.
Our Approach
RescueShield's Seller DNA Mapping identified that many unauthorized sellers were actually authorized distributors who had been selling to grey market intermediaries. We mapped the complete distribution chain, identified the weakest links, and implemented seller verification protocols. Automated MAP monitoring provided real-time alerts for violations.
The Outcome
Within 3 months, MAP compliance had reached 89%. Unauthorized sellers were removed or brought into compliance. Grey market leakage was reduced by 71%. Annual revenue recovered through restored pricing power exceeded $6.8 million.
“The seller DNA mapping was eye-opening. We discovered our own authorized distributors were the source of the problem. RescueShield helped us fix it.”
— Director of Brand Protection, Global FMCG Company