How a Tier-1 Luxury Maison Eliminated 94% of Counterfeit Listings
A leading European fashion house faced a crisis: counterfeit goods flooding every major marketplace, grey market diversion draining revenue, and social media impersonators damaging brand prestige. Within 18 months, RescueShield transformed their protection posture.
Discuss Your CaseThe Challenge
Before RescueShield, the client was managing brand protection through a combination of in-house legal counsel and three separate agency relationships. No unified view of threats. Takedowns took 2-3 weeks. Counterfeit listings proliferated faster than the team could respond. On social media alone, there were 40+ active impersonator accounts with combined followings exceeding 2 million.
Our Approach
RescueShield deployed a comprehensive protection program across all 6 service pillars. The first 90 days focused on surface mapping — identifying every unauthorized listing, impersonator account, and grey market seller across 45+ platforms.
Our Seller DNA Mapping algorithm identified that 80% of counterfeit activity was coming from just 12 seller networks operating across multiple marketplace accounts. This intelligence allowed targeted enforcement that collapsed the counterfeit network, not just individual listings.
The Outcome
Within 18 months, the client achieved a 94% reduction in counterfeit listings across all monitored platforms. Average takedown time dropped from 2-3 weeks to 48 hours. Grey market diversion — the largest revenue drain — was reduced by 67%. The social media impersonator network was completely dismantled.
“RescueShield reduced our marketplace counterfeits by 94% in the first quarter alone. They are the only partner we trust with our premium assets.”
— COO, Tier-1 European Luxury Maison